In-app Messaging In-App Messaging is a great way to reach and engage users while they are interacting with your app. Event TriggersWith Menlo Automation Engine, you can trigger in-app messages at the right moments. Relevant content is the key for engagement and ROI. Easy Content Creation with Templates Using a template, you can create your in-app messages fast and easily. Or you can always use your custom HTMLs. Multi-Variate TestingYou can test your campaigns to understand which in-app message campaigns deliver the highest engagement and then optimize your campaigns to maximize the conversions. Actionable AnalyticsWith Actionable mobile analytics, you can re-target users who have fallen off during the user journey and you can engage them with helpful messages at the right time.